Advertising in the Brass Bell

The Brass Bell is a publication of the Chris-Craft Antique Boat Club. As the flagship publication for the antique and classic boat niche, circulation to Club members is in excess of 3,800 copies, with an additional 1,000 of each issue distributed to prospective members, at boat shows, and at special events and locations. The Brass Bell is distributed quarterly; Winter, Spring, Summer, and Fall.

The Chris-Craft Antique Boat Club is growing rapidly — currently averaging two new members per day. This means your ad will reach more vintage boating enthusiasts with each quarter that passes.

The Chris-Craft Antique Boat Club recently conducted a formal member survey. You can view the results of this Chris-Craft Antique Boat Club member survey here.

We control the quality of the reader experience by managing a strict ratio of content to advertising. We currently have four ad sizes available, Eighth Page Horizontal, Quarter Page Vertical, Half Page Horizontal, and Full Page. The One Time Rate is for a single insertion in a single issue. The Four Time Rate is for four consecutive issues. The Four Time Rate is equivalent to the Single Issue Rate multiplied times four issues minus 20%. To qualify for the Four Time Rate discount, prepayment is required 15 days prior to the closing date for the first insertion.

Rates and Sizes

Inside Front Cover or Inside Back Cover

Full page with bleed (8.5-inches wide by 11-inches tall plus 1/8 inch bleed)

Four Time Rate $3,840.00 gross ($3,264.00 net)

Inside Full Page

With bleed (8.5-inches wide by 11-inches tall plus 1/8 inch bleed)

One Time Rate $1,000.00 gross ($850.00 net)

Four Time Rate $3,200.00 gross ($2,720.00 net)

Half Page Horizontal

Non-bleed (7.5-inches wide by 5-inches tall)

One Time Rate $ 600.00 gross ($510.00 net)

Four Time Rate $1,920.00 gross ($1,632.00 net)

Quarter Page Vertical

Non bleed (3.75-inches wide by 5-inches tall)

One Time Rate $ 350.00 gross ($297.50 net)

Four Time Rate (consecutive Issues) $1,120.00 gross ($952.00 net)

Eighth Page Horizontal

Non bleed (3.75-inches wide by 2 1/4-inches tall)

One Time Rate $200.00 gross ($170.00 net)

Four Time Rate $640.00 gross ($544.00 net)

Material Specifications

• The Brass Bell is printed direct-to-plate and requires digital files. Digitally supplied material only. No film will be accepted.
• Acceptable File Formats: PDF/X-1a, PDF. Convert all spot colors to process. Keep images at 350 DPI or higher, using minimal, or no compression. Convert all fonts to outlines, or embed all fonts.
• Acceptable Media and/or transmission methods.
  • Macintosh or PC formatted CD Roms or DVDs.
  • Files up to 25 Mb can be sent via Email. Please create a Zip or Stuffit archive of attachment(s).
  • Files can be transmitted via ftp. Please contact the Chris-Craft Antique Boat Club for ftp instructions.
• Media Labeling: Issue date, advertiser and/or agency name, contact person, phone number, list of contents.
• Proofs: Accurate proofs should accompany all ads. If no proof is provided, The Brass Bell will not be responsible for color accuracy.
• Production Contact: Bill Basler: 319-247-7207; Fax: 319-362-5632
• Payment Contact: For credit card payments, contact Bill Basler: 319-247-7207. The Chris-Craft Antique Boat Club accepts Visa, MasterCard, Discover and American Express. For all other payment questions contact Bill Basler: 319-247-7207; or Fax 319-362-5632.