Advertising in the Brass Bell

The Brass Bell is a publication of the Chris-Craft Antique Boat Club. As the Flagship publication for the antique and classic boat niche, circulation to Club members is in excess of 3,500 copies, with an additional 500 of each issue distributed to prospective members, at boat shows, and at special events. The Brass Bell is distributed quarterly; Winter, Spring, Summer, and Fall.

The Chris-Craft Antique Boat Club is growing rapidly — currently averaging two new members per day. This means your ad will reach more vintage boating enthusiasts with each quarter that passes.

The Chris-Craft Antique Boat Club conducted a formal member survey in the latter part of 2007. The results of this survey provided us with the information that we need to assemble a formalized media-kit. You can view the results of this Chris-Craft Antique Boat Club 2007 member survey here.

One of the ways that we control the quality of the reader experience with The Brass Bell is by managing a strict ratio of content to advertising. We currently have only three ad sizes available, 1/4 page vertical, 1/2 page horizontal, and full page. The One Time Rate is for a single insertion in a single issue. The Four Time Rate is for four consecutive issues. The Four Time Rate is equivalent to the Single Issue Rate multiplied times four issues minus 20%. To qualify for the Four Time Rate, an annual contract is needed, with prepayment 15 days prior to the closing date for the first insertion.

Rates

Inside Front or Inside Back Cover

Full page with bleed (8.5-inches wide by 11-inches tall plus 1/8 inch bleed)

One Time Rate $1,200.00

Four Time Rate $3,840.00

Inside Full Page

With bleed (8.5-inches wide by 11-inches tall plus 1/8 inch bleed)

One Time Rate $1,000.00

Four Time Rate $3,200.00

Half Page Horizontal

Non-bleed (7.5-inches wide by 5-inches tall)

One Time Rate $ 600.00

Four Time Rate $1,920.00

Quarter Page Vertical

Non bleed (3.75-inches wide by 5-inches tall)

One Time Rate $350.00

Four Time Rate (consecutive Issues) $1,120.00

1/8 Page Horizontal

Non bleed(3.75-inches wide by 2 1/4-inches tall)

One Time Rate $90.00

Four Time Rate $210.00

For more information about advertising in The Brass Bell, please contact Bill Basler at 319.247.7207.